m.a.d. festival x messy
Event marketing — summer 2026
Role: writer, director & producer
This campaign promoted the official after-party for M.A.D. Festival, Montréal’s biggest fashion festival. The campaign generated 164k impressions and brought 400 people to the dance floor.
Production: messy productions & désolé collective
Director of Photography: Laurence Dyotte
Sound: Ellie Charette
Editing, GFX & mix: Lucia Winter
studio zx
Video — November 2025
Role: writer & production manager
Creative director: Vicky B. Ouellette
Video & editing: April Daneau
interview & host: Amai Moïse Doucet
Production assistant: Mikaël Morin
MESSY PRODUCTIONS
REBRAND CAMPAIGN — MAY 2025
Role: marketing lead
Events collective ellelui rebranded to MESSY to reflect the group’s expanded focus on digital media and a more inclusive audience.
The launch and announcement of the collective’s first event under the new identity generated over 35k views and 1.5k interactions, attracting 250 event attendees.
Graphics & FX: Lucia Winter
white rabbit
Event marketing — Halloween 2024
Role: marketing lead
The campaign included short-form animation, influencer marketing, $1k in giveaway prizes, and a citywide QR-code scavenger hunt. In 30 days, the campaign generated 339K views and 25K interactions without paid ads, leading to 700 tickets sold.
Graphic design: Lucia Winter
Animation: Nathan Bayne
Building the path
Volunteer Canada Campaign — August 2025
Role: camera assistant
Production manager: Harar Hall
Videography & editing: Rebeccah Redden
all about queer love
Video — February 2025
Role: Producer, Editor & Social Media Manager
An ode to bell hooks, all about queer love looks at love as a radical act between lesbian, queer & trans people. The videos were used to promote a sold-out valentine’s dinner & dance.
Producers: Eloise Haliburton, Lucia Winter
Photographer: Hannah Alex
Tansy fantasy
Product shoot — December 2024
Role: Production Manager & Videographer
Creative Direction: Fatim Yassine
Production assistant: Amina Diallo
Photographer: Quinn Durand
Assistant Photographer: Elisabeth Dansereau
Makeup Artist: Shannie Jung
